103: What is branding? A creative’s guide to brand, strategy & identity

This month we’re revisiting some of our best episodes to set you up for branding success this year! We’re kicking things off with some branding 101 to set the stage for the rest of the series! Branding is a term that gets thrown around a lot in relation to marketing and business, and there are a lot of interchangeable terms that are added into the mix. In this episode, I discuss what branding is, the difference between a brand, branding, strategy, and identity, and what can be included in branding.