12: Brand strategy 101 | the essential elements every effective strategy needs

Brand Strategy is your recipe for success as a creative entrepreneur, and it’s all about getting clarity about who you are, what you’re all about, and where you’re going. It’s the first, most valuable step in branding, and is the key reason why branding is so important. The process is deep, powerful, and transformative, and the resulting strategy document is your magical guide to everything you’ll do from then onwards. When done well, a brand strategy can become the foundation of your whole business, but what the heck goes into that document?