Wearing Outlandish Costumes Grew Her Business, w/ Kira Hug
When you look at Kira Hug’s website, you KNOW she’s a savant on branding - and how to attract dream, premium-paying clients with branding done right. Kira Hug is a brand personality & launch copywriter who runs a copy boutique AND co-runs The Copywriter Club, a community of 10,000+ copywriters. No. Big. Deal. Kira’s a star example of how to present yourself uniquely online to bring in incredible, high-paying clients. From our conversations over cocktails in Charleston to Zoom coaching calls, I can tell you personally this woman is not just a force of business nature online - She is everything and more in-person, running events and inspiring with her fierce, fun intelligence. (Fun fact: March 2020, this is being released only 2 weeks before the next The Copywriter Club In Real Life *TCC IRL* conference where I can’t wait to hug Kira already + speak as a panelist this year.) Throw on your favorite costume *Bunny ears? Dinosaur outfit?* and join the conversation to hear: After baby #2, why Kira had an identity crisis *it involves real-life black bears* How Kira picked her niche in copywriting The way to test branding ideas EVEN with a tiny budget What dressing as a pirate has to do with her early copywriting business The characters Kira crafted in her branding and HOW she chose them Why you HAVE to change and grow when you elevate your branding How to grow a team *and - if desire - still stay the face of the brand* When Kira began a second business, her struggle to juggle both brands the first year *and how she manages now* How most of us are *without know it* hiding - (And the problem with ONLY educating your client) Kira’s realization about WHY she wore costumes and the challenges that come with now ditching them FOR MORE OF KIRA, GO TO: The Copywriter Club Facebook Group The Copywriter Club Instagram TheCopywriterClub.com KiraHug.com