Shireen Smith (from YouTube) - Why Begin With the End in Mind
Brand Tuned - Rounded Business Design - Ein Podcast von Shireen Smith - Freitags

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People assume branding is about getting pretty design work done, whereas the visual identity is the last thing to work on not the first. You just need some inexpensive designs initially while you test the market, and focus on designing the actual business itself rather than its visual appearance.Studies have shown that living a life of purpose leads to better health and overall happinessWorking Out My PurposeThose Who Always Knew Their Purpose Are RareBackground Behind My Career Choice of LawIntellectual Property and Business Are IntertwinedPeople simply need to adopt recommended processes and then induct their team to follow them when implementing new ideasOne problem is that people assume branding is about getting pretty design work doneAnother problem is that people don’t realise how vital it is to register their rights once they undergo brandingBusinesses tend to change radically in the early yearsEducation and a commitment to working on the business is what branding should involve in the early daysTrademarks and IP, Business and BrandingProviding a multidisciplinary approach when branding a business is the key to ensuring that businesses undergoing branding increase their chances of successWhether you’re looking for employment or are starting a new venture it’s vital to ask yourself some searching questionsAspirations change over timeAccess the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter