084 | 21 Customer Journey Touchpoints
Brand Master Podcast - Ein Podcast von Stephen Houraghan

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By the end of this episode, you’ll have a detailed overview of the touchpoints on your customer journey map so you can design and experience every interaction. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll discuss the old way and new way of branding and the importance of brand strategy when it comes to appealing to your target market. Then, you’ll learn how every touchpoint represents another opportunity to hook your audience and influence how they perceive your brand. Then we’ll jump into all 21 touchpoints which include: [+] Advertisements [+] Social Posts [+] Video [+] Mobile [+] Website [+] Podcasts [+] Direct Mail [+] Email [+] Blog Posts [+] Workshops [+] Webinars [+] Support [+] and more… This video will leave you in no doubt that customer journey mapping requires a well-thought-out brand strategy that aims to shape the minds of the audience at every single touchpoint. For more brand strategy resources and downloads visit https://brandmasteracademy.com/