055 | Building Brand Equity

In this episode, you’ll learn how to create brand equity so you can increase the value and awareness of your brand, and the willingness of your audience to choose you.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First I’ll give you a quick brand equity explanation so you understand the meaning and importance of this branding term.  Then, I’ll dive headfirst into this 10-step process that you can take into your branding and marketing efforts to ultimately grow your brand including these techniques.  Building Visual Awareness Using Effective Positioning Communicating Your Brand Difference Engaging With Brand Personality Leveraging Brand Storytelling  By the end of this episode, you’ll have an actionable plan to begin growing your brand equity and the value of your business.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/