051 | What Is Brand Architecture

In this episode, I’m going to explain what brand architecture is so you can leverage this brand strategy to provide structure and support growth.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, I’ll break down what brand architecture means and how both big brands and small brands can leverage it.  Then I’ll break down the technique that brand strategists use to develop sub-brands from products, services, divisions, and companies.  Next, I’ll provide a practical example of why you might need or should consider brand architecture when planning for brand growth.  Finally, you’ll discover the main brand architecture models including a branded house and a house of brands, and see some brand architecture examples in the Apple, FedEx, and Unilever brands.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/