041 | Brand Strategy Process

By the end of this episode, you’ll have a 14-step brand strategy process you can take into your business right now to build a strategic brand from scratch.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn the importance of the discovery session and how this influences the relationships you have with your client and the strategic brand you build.  Then, step by step, you’ll begin developing a strategy for your brand starting with a solid foundation.  Next, you’ll learn about positioning and differentiation to set your brand apart from the competition and make your business the obvious choice for your audience.  Then you’ll discover the importance of infusing characteristics and personality into your brand messaging, storytelling, and brand identity.  Finally, you’ll learn about brand collateral, expression, and marketing to deliver your brand to the world, raise your brand awareness, and manage your brand like a pro.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/