037 | How To Price Branding

By the end of this episode, you’ll be armed with a 3-step process to effectively price your branding services to illustrate your true value by using the contrast principal and anchoring technique.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  Pricing branding services has never been more challenging in a world of low-cost design and DIY software.  In this video, you’re going to learn how to navigate your clients’ expectations and frame your services to demonstrate your value using the contrast principal.  First, you’ll learn what the contrast principal is, how it influences how we see things, and the benefits of using it in your pricing strategy.  Then, you’ll discover how the value ladder can be leveraged in your sales process and how leading with your high-ticket offer utilizes the anchoring technique. Finally, you’ll see how the effects of contrast, frame your core offer so your client can see the true value in your branding services.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/