033 | Sunny Bonnell: Rare Breed Leaders & Differentiating Your Agency

In this chat on the Brand Master Podcast, I have the highly influential highly innovative Ms. Sunny Bonnell from the Motto agency in New York.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  In our chat, we dive into Motto’s groundbreaking approach to branding which has taken them from providing creative work to advising brands on diversity inclusion, and big-picture meaning. Sunny gives us a sneak peek into her book “Rare Breed” and how the traits and vices of leaders can act as a spearhead to the brands they lead. We also discuss the evolution of the branding industry how brand strategists must educate their clients and how to build a branding agency from scratch. For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/