Lego Made $9.8B Using this One Simple Marketing Hack

On this episode of Brain Driven Brands, Sarah and Nate break down one of the most interesting brand “comebacks” in history. We also create a brand marketing plan for Original Grain (and poke holes in all of Nate’s plans for next year), and discuss why brands shy away from brand marketing…as well as how to dominate with it.   Tweet: https://x.com/SarahLevinger/status/1867255989835059322 CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf