Ep. 92: Sarah Shell (Fern Studio Flowers)

Today we’re visiting with Sarah Shell, owner of Fern Studio Flowers in Columbia, South Carolina.  Join us as we talk with Hannah about: her "tiny career detour as a lawyer" and how she found her way back to flowers finding the education she needed to learn floral design techniques why she added a retail shop to her existing wedding/event business opening a retail shop during a pandemic building a team while allowing each employee to work within their strengths the importance of having a business coach utilizing interns in a flower business planning, pricing, and hosting workshops for her community finding work/life balance in the wedding industry the lesson she learned from having children while running Fern serving her local community through the Fern retail shop LINKS MENTIONED IN EPISODE 92: Furman University Terra Cotta | Savannah A to Zinnias | Savannah Flower School New York Mayesh Wholesale Jessica Rourke | Wedding Planner Natalie Gill | Native Poppy University of South Carolina | College of Hospitality, Retail, & Sports Management Bergs Potter This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust.  Click here to learn more. Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee) BB Podcast Sound Engineer: Grayson McGee Music & Voiceovers: Landon McGee  

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Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you’re a farmer florist building a flower farm and floral design business at the same time? You’ve landed in the right place! At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business. We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we’ve got you covered. Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do! Browse our topic-specific interviews where you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business. Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you’ll learn and be inspired by the nitty gritty transparency of the questions she asks. The BB Podcast is co-hosted by Natalie Gill, owner of Native Poppy.