Ep. 86: Paulina Nieliwocki (Blue Jasmine Floral)

Today we’re visiting with Paulina Nieliwocki, owner of Blue Jasmine Floral in Berkeley Heights, New Jersey. Paulina was a high school language arts teacher and translator looking for a new adventure that challenged her while still feeding her creative soul. Remembering her love of flowers as a young girl, she made a plan, took a risk, opened Blue Jasmine Floral and never looked back. Her love of flowers and teaching are contagious.  Grab a drink and join us as we talk about: how she managed the quick turnaround between resigning her teaching job and opening a flower shop her go-to floral design principles the blooms she considers to be "the most special" the mechanics behind her recognizable compote arrangements how she successfully juggled a retail flower shop and an wedding/event business how she designed her studio space how she restructured her business during the pandemic how she trains her staff to design in the Blue Jasmine aesthetic one thing she'd like to see change for the floral design profession a niche she's hoping someone will take advantage of by starting a business to help wedding/event florists (hint hint!) LINKS MENTIONED IN EPISODE 86: Ariella Chezar Flower School New York Florists' Review Best in Blooms Winner Restoration Hardware LEARN MORE ABOUT BLUE JASMINE FLORAL HERE: Website | Instagram | Facebook | Pinterest Today’s episode is brought to you by: EveryStem A special EveryStem offer for BB listeners: Email LuAnn at [email protected] to schedule a one-on-one demo of EveryStem and receive a free month of service when you become a member. Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee) BB Podcast Sound Engineer: Grayson McGee Music Written & Performed by: Landon McGee

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Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you’re a farmer florist building a flower farm and floral design business at the same time? You’ve landed in the right place! At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business. We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we’ve got you covered. Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do! Browse our topic-specific interviews where you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business. Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you’ll learn and be inspired by the nitty gritty transparency of the questions she asks. The BB Podcast is co-hosted by Natalie Gill, owner of Native Poppy.