Ep. 84: Holley Simmons (She Loves Me)

Today we’re visiting with Holley Simmons, owner of She Loves Me in Washington, D.C.  Holly's background is in journalism and she worked as a Food Reporter for The Washington Post before finding her way to floristry. Join us as we talk about: how terrariums led her from a career as a food reporter to opening a flower shop her willingness to make mistakes as long as they result in lessons learned running a flower delivery business vs. a retail business moving away from the mindset hangup of "I'm just a florist" the importance of staying connected to your community her best tip on approaching others about collaborating the one promotion that caused her delivery business to explode during the pandemic opening 2 retail flower shop locations at once working with a broker to find a suitable retail space and negotiate the lease visual merchandising tips the importance of having business systems in place the Forever Yours Collection, her a la carte wedding service LINKS MENTIONED IN EPISODE 84: Alyssa Lytle | Color Theory Design Co | Flowering Minds Natalie Gill | Native Poppy (BB Podcast Ep. 46) Sweet Root Village | Simply Sweet Root (BB Podcast Ep. 69) We Are Family Craigslist The E-Myth Of Place Ayuda | Supporting Immigrant Children in Need Paisley Creamery | owned by Erika Pierson LEARN MORE ABOUT SHE LOVES ME HERE: Website | Instagram | Facebook | Design Sponge Feature The Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust.  Click here to learn more. Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee) BB Podcast Sound Engineer: Grayson McGee Music & Voiceovers: Landon McGee

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Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you’re a farmer florist building a flower farm and floral design business at the same time? You’ve landed in the right place! At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business. We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we’ve got you covered. Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do! Browse our topic-specific interviews where you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business. Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you’ll learn and be inspired by the nitty gritty transparency of the questions she asks. The BB Podcast is co-hosted by Natalie Gill, owner of Native Poppy.