Ep. 116: How Stacy K Built a Solid Flower Shop Foundation

In this podcast episode, Amy and Natalie visit with flower shop owner Stacy K Ercan of Stacy K Floral in Rochester, New York. She shares about her shop expansion and business model which includes a collaborative space with a coffee counter, retail offerings, and a subscription service. Stacey K also talks about how her background working with tents, events, and trade show exhibits helps her have an edge when bidding on events in her community. She discusses employee motivation, financial strategies, and the importance of diversifying revenue streams. And finally, she reveals some of her successful marketing strategies. This episode of the Botanical Brouhaha Podcast is brought to you by: THE FLOWER FREELANCE INTENSIVE MARCH 18-22, 2024 A 5-day course for aspiring & experienced freelancers and floral design team members. Click here to learn more!   Leave us a voice or text message at https://fanlist.com/botanicalbrouhaha. You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill. This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.   

Om Podcasten

Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you’re a farmer florist building a flower farm and floral design business at the same time? You’ve landed in the right place! At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business. We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we’ve got you covered. Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do! Browse our topic-specific interviews where you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business. Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you’ll learn and be inspired by the nitty gritty transparency of the questions she asks. The BB Podcast is co-hosted by Natalie Gill, owner of Native Poppy.