BB+ (Ep. 19) Corrine Heck + Parie Donaldson on Details Flower Software

TODAY’S GUESTS: Corrine Heck (CEO) + Parie Donaldson (Certified Design Associate) Details Flowers Software TOPIC: Do More and Earn More with the Help of Details Flowers Software Details Flowers Software is a platform specifically designed to help florists and designers.  The app streamlines proposals, ensures profitability through careful attention to each arrangement, and simplifies the payment process. Details is an elegant and easy-to-use floral design system – an absolute must-have for your floral business. The world's best designers are growing their bottom line through professional proposals and confident pricing with the all-in-one platform.  As an event designer for over 15 years, CEO Corinne Heck planned and produced over 800 events. Through her experience she identified the many challenges that come with running a floral business; challenges like over-buying, under-charging, and coordinating an abundance of floral and supply data.  The Details Flowers Software solution helps professional florists and event designers tackle these issues and more. Join us in this episode as we talk about: Why and how Corrine developed Details Flowers Software Using Details for visual presentations with clients Timesaving features for busy designers Details documents that assist with keeping freelancers informed and organized Their commitment to adding features according to clients' needs Details Flowers tech support Details Flowers proposal, invoice, and payment capabilities Using Details templates (ex. the new Holly Chapple templates) Compatibility between Details and other platforms The Details Color Picker Utilizing the Collections feature Using Details for retail and holiday sales The beautiful community-over-competition backstory to the friendship Corrine and Parie share Membership to Details Flowers is $150 a month for 2 users or $1500 a year. LEARN MORE ABOUT DETAILS FLOWERS: WEBSITE | INSTAGRAM | FACEBOOK | PINTEREST | YOUTUBE SPECIAL OFFER: BB Podcast Listeners can use CODE: BB2021 for 20% off a one year subscription. You'll need to create an account, log in, and enter a credit card number, BUT your credit card won't be charged until the end of your 7-day free trial.   EXPIRATION DATE: 12/31/2021   Today’s episode is brought to you by: BLOOM TRUST CO. Looking for floral resources you can trust and a safe place to ask questions? Check out the carefully vetted and curated resources available at Bloom Trust Co.  Host: Amy McGee (Botanical Brouhaha) BB+ Podcast Sound Engineer: Grayson McGee Music Written & Performed by: Landon McGee

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Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you’re a farmer florist building a flower farm and floral design business at the same time? You’ve landed in the right place! At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business. We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we’ve got you covered. Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do! Browse our topic-specific interviews where you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business. Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you’ll learn and be inspired by the nitty gritty transparency of the questions she asks. The BB Podcast is co-hosted by Natalie Gill, owner of Native Poppy.