BB+ (Ep. 18) LuAnn Dickson on EveryStem

TODAY’S GUEST: LuAnn Dickson TOPIC: Pricing & Ordering Flowers for Profitability LuAnn Dickson was the owner and lead designer of Verbena Floral Design in Austin, TX from 2006 to 2018 before she ventured on to become a freelance floral designer and tech entrepreneur who helps floral designers minimize waste and maximize profits through her internet-based flower recipe platform, EveryStem.  In this episode, we talk about pricing challenges commonly faced by floral designers and discuss some of the benefits of using LuAnn’s new software, EveryStem. Join us as we talk about: How pricing with confidence and accurate ordering can lead to a financially sustainable business Why frustrations with retail math can lead floral designers into a cycle of emotional pricing  How her experience as a floral designer and retail business owner led her to build an online tool that ends the cycle of emotional pricing and hit-or-miss profitability Why each designer needs to determine the markup that’s right for their floral business and how that leads to financial sustainability How she recognized there was a lack of tools when it came to pricing and ordering in the floral industry  The process of starting a software program that works the way florists think and helps designers make the best decisions for their individual businesses Why we should make profitability a priority rather than an afterthought  How using the right tools to price and order your flowers can end your fear of looking at your financials The freedom you have as a creative artist when you use a program to assist you and do the math for you How using a tool like EveryStem can help to build up your pricing muscles  How EveryStem fits into the workflow of floral designers and helps them save time How to feel confident that you are giving your clients maximum value while achieving your profit margin goals EveryStem is an internet-based software program for floral designers. It streamlines the difficult process of pricing, recipe-building, and flower ordering. Floral designers use it to track their profitability on every event, prevent pricing errors, and avoid over-buying.  Memberships are $24.99 a month or $249.99 a year accompanied by a 90-day money back guarantee.  LEARN MORE ABOUT EVERYSTEM: WEBSITE | INSTAGRAM | FACEBOOK YOUTUBE (HELPFUL EVERYSTEM TUTORIALS) CLICK HERE to see what floral designers are saying about EveryStem Today’s episode is brought to you by: BLOOM TRUST CO. Looking for floral resources you can trust and a safe place to ask questions? Check out the carefully vetted and curated resources available at Bloom Trust Co.  Host: Amy McGee (Botanical Brouhaha) BB+ Podcast Sound Engineer: Grayson McGee Music Written & Performed by: Landon McGee

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Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you’re a farmer florist building a flower farm and floral design business at the same time? You’ve landed in the right place! At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business. We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we’ve got you covered. Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do! Browse our topic-specific interviews where you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business. Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you’ll learn and be inspired by the nitty gritty transparency of the questions she asks. The BB Podcast is co-hosted by Natalie Gill, owner of Native Poppy.