076 | Search Engine & Content Marketing | Building Optimized Content For Branding | Daniel Lofaso

Daniel Lofaso and Manuj Aggarwal discuss how relevant good SEO is to the success of the company. Daniel also shares how excellent content writing and marketing can elevate your startup company to the apex.

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In this episode, we will learn about:

• How to leverage SEO to get traction faster for your startup
• What is content marketing and who it is for
• How to use content marketing and SEO effectively 
• Strategies for building optimized content
• Tools / Software for keyword research
• What does it take to start a company
• Secrets on how to drive traffic to your Website

About:

Daniel Lofaso is the President and Founder of Digital Elevator, a digital marketing agency specializing in SEO and content marketing for high growth companies. He also co-owns two startups, Hemp Healthy (a CBD company), and Humidify (a medical marijuana doctor and dispensary directory). 

Education/Experience: Lofaso attended the University of Central Florida (class of 05'). He is Google Ads Certified. He is also a Private Pilot, and is on the board of directors for Surfing Florida Museum and formerly served on the board of Palm Beach Tech.

Accomplishments: Digital Elevator has grown 20% year over year since inception. The agency has also helped several clients go from startup to multi-million dollar valuations in less than two years. Lofaso is also a private pilot although he doesn't fly too much anymore!

Fun facts- Lofaso plays guitar in a band that plays classic rock and alternative rock. He is an avid surfer and has traveled the globe finding waves.

Obstacles- In early 2018, the company lost over 40% of its revenue in 3 months due to two large clients getting acquired, and other parting ways. Success in digital marketing is hard to sustain at times; you have to learn how to continually scale, manage clients and employees, and not burn out!

Links & Mentions From This Episode:

Daniel's Website: http://thedigitalelevator.com/

TetraNoodle consulting services: https://bootstraptechstartup.com 

TetraNoodle professional training: https://courses.tetranoodle.com

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