037 | How To Bootstrap And Grow A Business, With Maria Pesin

Maria Pesin and Manuj Aggarwal discuss entrepreneurship in the quirky and fickle business of the fashion industry. They also discuss how the fashion industry reflects the trends of the wholeness of today's market that apply to all industries.

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In this episode, we will learn about:

• How innovation is affecting the fashion industry
• Main differences between Silicon Valley and the Fashion industry
• How to develop a keen business sense
• When the search for beauty undermines business
• How to attain uniqueness
• How to stay relevant in the ever-changing market
• How to find a niche set of customers and market them 
• How to develop a marketing and business plan
• When to advertise in the media
• How to build a compelling brand
• How to bootstrap your business
• The importance of business storytelling

About Maria Pesin
Maria Pesin is a senior apparel industry executive with an outstanding history of achievement and over 25 years of field experience. She has developed brands from the ground up and taken well-known names to new heights of excellence. Her proven leadership ability has led her to spearhead marketing operations and implement business plans for New York apparel giants like Fleet Street and GIII Apparel Group, building multi-million dollar brands.

• Education: She holds a Bachelor from the Fashion Institute of Technology (FII) of New York.
• Experience: She is a senior apparel industry executive with an outstanding history of achievement and over 25 years of field experience. She also has 40 years of experience in the industry.
• Accomplishments: She has built several companies to multi-million dollar businesses from scratch.
• Fun Facts: She takes great pleasure developing close ties with the people she works with and loves sharing the knowledge she has gained over the years as an apparel executive.
• Obstacles Overcame: She comes from a blue-collar family where a woman stayed at home and raised children. She was the first to go to college and definitely the first one to have a career. She had no contacts, no knowledge, and no one with any experience to guide her. So, she learned on her own and built a successful career.

Links & Mentions From This Episode:

• Maria's company: https://vibeconsulting.co/
• TetraNoodle consulting services: https://go.tetranoodle.com/boot-podcast
• TetraNoodle professional training: https://courses.tetranoodle.com

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