033 | Personal Branding - For Bootstrapped Entrepreneurs, With Connie Chi

Connie Chi and Manuj Aggarwal talk about marketing & branding and how can we bootstrap our brand in this brand new episode of Bootstrapping your dreams show.

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In this episode, we will learn about:

• Getting up after failing in business
• How to reprogram yourself to be successful
• How to build your brand even on a low budget
• How to find cold branding opportunities 
• How to make a brand personality
• How to humanize the brand
• How to create a brand experience for the customers 
• How to keep it real while telling a story
• How to create a good brand name
• How to pick an emotion to create a brand name
• How to create a brand story
• How to effectively use social media in branding
• How to find the right social influencer for your business

About Connie Chi
Connie Chi is an impressive entrepreneur. She is a TEDx speaker, author, co-founder of Cutie Con, founder + CEO of The Chi Group, a marketing and branding agency humanizing lifestyle brands. As an avid speaker, Connie regularly speaks about entrepreneurship, brand experiences, and humanizing brands. She's been featured and quoted by Business Insider, American Marketing Association, US News World Report, Readers Digest, Yahoo Finance, Herald Tribune, Buzzfeed, OnMogul, Thrive Global, April Magazine, Eastside Story, Vain Culture, and Glassdoor. Connie also hosts a podcast called, "The Brand Academy Podcast," where she shares her secrets and insights on marketing and branding. She's also written a book called "Branding Without A Brand" where she shares her expertise on taking your brand from zero to hero when no one knows you.

Education: Connie Chi went to Baruch College in NYC, Majoring in Marketing and Advertising Communications. Certified in Diamond Grading and Neuro-linguistic Programming.
Experience: Chi worked in the diamond industry for over 16 years. After that, she had 3 failed businesses. She is the founder of The Chi Group, an award-winning marketing and branding agency and Co-founder of Cutie Con, a cute expo for all things cute.
Accomplishments: Connie wrote the book "Branding without a brand." She did her first TEDx Talk called "Lonely AF (Lonely About Failure)." She hosts a podcast called "The Brand Academy Podcast." She is working on a 2nd book.
Fun Facts: She is certified in Diamond Grading and Neuro-linguistic programming. Used to travel with 6 million in diamonds in her handbag as a wholesale diamond salesperson. Walked on fiery coals bare feet without any injuries. She dances to Taio Cruz's song dynamite to prepare before she speaks on stage.
Obstacles Overcame: She had three failed businesses and getting past the notion of "I'm a failure." Then, quieting the brain and changing the internal language to success.

Links & Mentions from This Episode:

• Connie's business: https://thechigroup.co/
• TetraNoodle consulting services: https://go.tetranoodle.com/boot-podcast
• TetraNoodle professional training: https://courses.tetranoodle.com

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