This question gets asked often and I wanted to start to dive into what the initial ‘eureka!’ moment was that led to Myprotein®. Whilst I’m documenting this story in full currently through writing my first book (due Spring ‘21), I wanted to touch on it here as I think there are a few key lessons for any budding entrepreneur out there that still stand true today. If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.