Ep 77: Disrupting the Veterinary Industry: The Genesis of FenVet, with Dr. Cody Creelman

On today’s show, I’m joined by veterinarian, multiple practice owner and digital storyteller, Dr. Cody Creelman. Join us as we talk about Dr. Cody’s exciting journey in and out of veterinary practice, culminating in his new practice FenVet, an ultramodern clinic looking to reimagine veterinary care.Dr. Cody began his veterinary career with a focus on large animal practice, where he quickly became a respected figure, known for his dedication and expertise. Amongst being a veterinarian, multiple practice owner, Cody is also a digital storyteller—sharing his story and daily adventures in entertaining and educational ways that have garnered over 20 million views, followed by loyal cohorts of ranchers, veterinary professionals and the public alike.From working a construction job seven days a week to pay for university, to veterinary graduate, to partner, to multiple practice owner — Cody didn’t catch his breath. However, in 2019, a series of unexpected events led him to pivot dramatically, leaving behind his established career to explore new horizons. Cody loaded up his family and set off into the unknown. After swimming in America’s tidal pools, hiking Redwood’s National Park amongst the oldest trees in the world and sleeping out under the stars, a new challenge started to emerge for Cody.Driven by a desire to innovate and improve the veterinary experience for both clients and practitioners. He opened FenVet in Airdrie, Alberta in May 2021. A new ultramodern clinic, mostly working with dogs and cats. FenVet's mission was clear from the start: to reimagine the veterinary care experience for the betterment of patients, clients, and the FenVet team. Born from Cody’s appetite for innovation, the clinic focuses on continually challenging traditional animal care paradigms with the ultimate aim of extraordinary experience and extraordinary innovation.So sit back, grab a cup of tea and enjoy my conversation with the one-and-only Dr. Cody Creelman.LinksFenVet: https://fenvet.com/FenVet's Instagram: https://www.instagram.com/fenvetclinic/Follow Dr Cody on Instagram: https://www.instagram.com/codycreelman/Connect with Dr. Cody: https://ca.linkedin.com/in/cody-creelman-46b78156Episode Outline00:03:41 - Cody's Early Career and Achievements00:05:30 - Career Pivot and Personal Reflection00:11:21 - Finding Purpose Through Change00:13:21 - Embracing Entrepreneurship00:18:10 - Overcoming Anxiety and Embracing Vulnerability00:26:22 - The Concept of Mortality in Career Choices00:29:18 - The Genesis of Finn Vet00:35:02 - The Blue Ocean Strategy in Veterinary Medicine00:43:57 - Creating a Seven-Star Customer Experience00:51:03 - Building an Empowered and Motivated Team00:59:15 - Hiring and Cultivating the Right Culture01:03:40 - Expanding with a Sourdough Starter Culture01:08:12 - Navigating Economic Challenges in Veterinary Medicine01:14:00 - Conclusion