Vince Frost on how to think like a designer

Vince Frost is a world renown designer, author, creative impresario, and one of the most brilliant thinkers on human centered design that I know. He is the founder and Executive Creative Director of Frost*collective, Sydney. We met almost a decade ago, when I approached him to design my first book, ‘Futuretainment’ which was published by Phaidon. His inspired work on that book led to a design award by the Art Director’s Club in New York. Before starting Frost* Design, Vince was the youngest Associate Director at Pentagram. In 2004, he relocated to Sydney and, as Executive Creative Director of Frost*collective, has lead a wide range of projects for clients such as Deutsche Bank, Qantas, Frasers Property and the Sydney Opera House. His latest book is called, ‘Design Your Life’, and is well worth a read. Vince dropped around to my beach pad in Bondi for a coffee, and we took the time to chat about the future of design, and how everyone, even business leaders, could benefit from thinking more like designers.