S11 E10: Protecting Your Brand: Trademark Essentials for Designers with Alli Elmunzer (aka Attorney Alli)

In this episode of Better: The Brand Designer Podcast, we’re diving into the legal side of branding with special guest Alli Elmunzer from Influencer Legal! As brand designers, we create visual identities that help businesses stand out—but how do we ensure those identities are legally protected? Alli breaks down the key differences between a registered trademark (®), a trademark (™), and copyright (©), and explains when and why brand designers should start thinking about trademarking business ...