What it Takes to Build a Brand on Amazon

Recorded live at Cannes Lions, this episode brings together three people who know what they’re doing in the Amazon space - Destaney Wishon (BTR Media), Jeffrey Cohen (Amazon Ads), and Gabi Viljoen (Nestlé Health Science). What does real brand building on Amazon look like in 2025? They cover:Why obsessing over your customer matters more than chasing ROASHow AMC is helping brands become more preciseThe role of entry points, lifetime value, and playbooks that actually evolveWhy creative is no longer optional and how AI is making it scalableWhat modern full funnel strategy really means Connect with Gabi on LinkedIn https://www.linkedin.com/in/gabriellaviljoen/ Connect with Jeff on LinkedIn https://www.linkedin.com/in/jeffreycohen/ Connect with Destaney on LinkedIn https://www.linkedin.com/in/destaney-wishon/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.