#54 The Prosperity Paradox - with Efosa Ojomo and Karen Dillon

> Sign Up For Our Newsletter: http://www.firsthuman.com/being-human-newsletter/This week on Being Human, I interview Efosa Ojomo and Karen Dillon, Harvard academics and co-authors with Clayton Christensen of The Prosperity Paradox. We talk:- How some noodle entrepreneurs transformed the retail supply chain in Nigeria- The huge business opportunities represented by non-consumers- How providing cover just from a phone number made a British insurance entrepreneur a fortune while transforming lives in Africa- Why thinking about customers in terms of 'Jobs To Be Done' expands your thinking- Why corruption is a solution!Links:https://www.christenseninstitute.org/https://www.amazon.com/Prosperity-Paradox-Innovation-Nations-Poverty/dp/0062851829