Why the Next Wave of Digital Billboard Ads Will Be Automated | June 12, 2019
Behind the Numbers: an EMARKETER Podcast - Ein Podcast von EMARKETER
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eMarketer principal analyst Lauren Fisher joins us to discuss the potential of programmatic out-of-home advertising. Why is this category important now? How is it different from other digital ad formats? And what role does automation play in the buying and selling of digital billboard ads?
