Why D2C Brands Are Leaping Out of Your TV | June 13, 2019
Behind the Numbers: an EMARKETER Podcast - Ein Podcast von EMARKETER
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eMarketer principal analyst Andrew Lipsman and vice president of multimedia Paul Verna discuss why direct-to-consumer retail brands are investing heavily in TV advertising. They also reveal which CPG brand topped a recent study of the most effective TV advertisers in that category. In addition, the panel explores other retail and advertising developments from Amazon, Sizmek and more.
