Why Are the TV Upfronts Still a Big Deal? | May 17, 2019
Behind the Numbers: an EMARKETER Podcast - Ein Podcast von EMARKETER
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On the week of the TV upfronts, we’re joined by eMarketer's vice president of multimedia Paul Verna to discuss why this annual event is still a big deal in the television industry. After all, isn’t TV ad spending trending downward? And wasn’t streaming supposed to be the death knell of TV?
