Why Are Advertisers Still Buying Ads That Aren’t Viewable? | April 18, 2019
Behind the Numbers: an EMARKETER Podcast - Ein Podcast von EMARKETER
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In the latest episode of "Behind the Numbers," Nicole Perrin, eMarketer’s digital advertising and technology expert, talks about the MRC's viewability standard for online ads, and what marketers might expect from this performance metric in the future.
