Way Day: How Wayfair Encourages Shoppers to Spend on a Made-Up Holiday | April 12, 2019
Behind the Numbers: an EMARKETER Podcast - Ein Podcast von EMARKETER
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In the latest episode of "Behind the Numbers," eMarketer’s retail principal, Andrew Lipsman, talks about Wayfair's shopping holiday, Way Day. What was different about this year’s Way Day? And who is the gold standard of made-up shopping holidays? And why?
