TikTok’s Magnitude, Instagram Threads, Facebook’s Rebrand and Snap’s Dynamic Ads | October 23, 2019

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether people (and advertisers) should get excited about the new social media phenomenon TikTok. They also discuss Instagram’s new messaging app Threads, Facebook’s potential rebrand, Snapchat’s new dynamic ads and more.