The Ins and Outs of the Marketer-Agency Relationship | May 31, 2019

Behind the Numbers: an EMARKETER Podcast - Ein Podcast von EMARKETER

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eMarketer principal analyst Jillian Ryan decodes the complicated and evolving relationship between brand marketers and their agency partners. She previews her upcoming report on this topic and covers areas including in-housing, audits, and why agencies continue to be relevant.

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