The Daily: Why Is No One Talking About Apple vs. Amazon, TikTok’s Advertisers, and Brands’ Environmental Claims | Apr 4, 2023
Behind the Numbers: an EMARKETER Podcast - Ein Podcast von eMarketer
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On today's episode, we discuss why Apple and Amazon will be the two most consequential advertising companies for the rest of the decade, the ceiling on their streaming ambitions, and how their tech and health investments stack up. "In Other News," we talk about whether TikTok has been able to reassure advertisers after its recent government hearing and the Federal Trade Commission outlining how companies should communicate their environmental claims. Tune in to the discussion with our director of Briefings Jeremy Goldman. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode click here: https://www.insiderintelligence.com/content/podcast-daily-no-one-talking-about-apple-vs-amazon-tiktoks-advertisers-brands-environmental-claims © 2023 Insider Intelligence Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.