The Daily: The Rise of Attention Metrics, Apple and Microsoft vs. Google Search, and YouTube’s Unskippable Ads | May 25, 2023

On today's episode, we discuss which attention metrics are real, which are still in development, and where identity and addressability will be by the end of the year. "In Other News," we talk about how much Microsoft and Apple can encroach on Google's search turf and YouTube debuting unskippable 30-second ads. Tune in to the discussion with our analyst Evelyn Mitchell and Kunal Nagpal, chief business officer of InMobi.     Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us:[email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-rise-of-attention-metrics-apple-microsoft-vs-google-search-youtube-s-unskippable-ads?_gl=1*1e3pss2*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4NDk2NTEyNC44Ny4wLjE2ODQ5NjUxMjQuMC4wLjA.   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.