The Daily: The Imbalance Between Time Spent and Ad Dollars, Trying to Sell NFL Sunday Ticket, and The Fate of Hulu | Sep 12, 2023

Behind the Numbers: an EMARKETER Podcast - Ein Podcast von eMarketer

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On today's podcast episode, we discuss the largest discrepancies in terms of where folks spend their media time versus where advertisers spend their money, and how advertisers should adjust accordingly. "In Other News," we talk about the Comcast-Walt Disney Co. negotiations centered around Hulu's ownership and whether YouTube's new NFL Sunday Ticket features will be enough to attract viewers and advertisers. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.   Reports mentioned in this episode:  https://content-na1.emarketer.com/us-time-spent-vs-ad-spending-2023?_gl=1*1absmnq*_ga*Nzg5NjgwNzUyLjE2NjcxNzAyNzg.*_ga_XXYLHB9SXG*MTY4OTg2MzU0MS41MjcuMC4xNjg5ODYzNTQxLjAuMC4w   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us:[email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-imbalance-between-time-spent-ad-dollars-trying-sell-nfl-sunday-ticket-fate-of-hulu   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  

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