The Daily: Does Every Brand Need a Social Purpose, and the Right (and Wrong) Ways To Do Pride Marketing | Jun 16, 2022

On today's episode, we discuss what a "brand purpose" even is, the research on whether it is directly linked to sales, the right way to engage the values-driven consumer, and some of the best-in-class examples. "In Other News," we talk about pride marketing and how to go beyond the "rainbow campaign." Tune in to the discussion with our analyst Dave Frankland.   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    © 2022 Insider Intelligence