The Daily: Can Snapchat Innovate Its Way Back to Health, TikTok Brings Viewers to TVs, and What People Do on Social Media | May 15, 2023

Behind the Numbers: an EMARKETER Podcast - Ein Podcast von eMarketer

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On today's episode, we discuss Snapchat's first quarterly revenue decline since going public in 2017, what to make of the social platform's My AI chatbot, and how concerned we should be by Snapchat's inability to innovate (without being copied). "In Other News," we talk about TikTok ads bringing viewers back to bigger screens and what people are doing on different social media platforms. Tune in to the discussion with our analyst Jasmine Enberg.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us:[email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-snapchat-innovate-its-way-back-health-tiktok-brings-viewers-tvs?_gl=1*1yhdn8c*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4MzkyNzQ1Ny43Ny4xLjE2ODM5Mjc0NTguMC4wLjA.   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  

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