The Ad Platform: Taking the Pulse of B2B Digital Advertising | Sep 23, 2020
Behind the Numbers: an EMARKETER Podcast - Ein Podcast von EMARKETER

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B2B digital ad spending is bucking the general trend this year and actually accelerating its growth. Jillian Ryan, eMarketer principal analyst at Insider Intelligence, joins fellow principal analyst Nicole Perrin to discuss why that is, and what the future holds for in-person events.