The Ad Platform: Marketing on Mobile, Alibaba Ads, and the Significance of TikTok | October 16, 2019
Behind the Numbers: an EMARKETER Podcast - Ein Podcast von EMARKETER
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eMarketer senior analyst Jasmine Enberg joins principal analyst Nicole Perrin to discuss whether major US tech firms are taking a page from the BAT (Baidu, Alibaba, Tencent) playbook. Are Americans entering the age of the domestic super app? What would that mean for brands?
