The Ad Platform: Catching Up on US Programmatic Digital Display Trends | October 30, 2019
Behind the Numbers: an EMARKETER Podcast - Ein Podcast von EMARKETER
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eMarketer principal analyst Nicole Perrin interviews fellow principal analyst Lauren Fisher about our latest estimates of US advertiser spending on programmatic digital display ads. Nicole talks to Lauren about the history of the forecast and what programmatic trends mean for advertisers and consumers alike.
