The Ad Platform: Building Brands in a Performance-Driven Digital World | February 19, 2020

The measurability of digital media has led to a laser focus among many marketers on performance—often based on short-term results at the expense of longer-term goals like brand-building. Danielle DeLauro, executive director at VAB, joins eMarketer principal analyst and host Nicole Perrin to discuss why that's a mistake and why marketers must not forget the importance of branding.