Reimagining Retail: TikTok for Toys, and How Brands are Driving Toy Sales Through Creative Marketing | Aug 30, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how toy brands are using TikTok as a marketing channel for children and adults alike, and how brands are making their toy stores more experiential to drive sales. Then, for "Pop-Up Rankings," we rank toy brands whose creative marketing strategies are making their toys stand out. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us:[email protected] For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-reimagining-retail-tiktok-toys-how-brands-driving-toy-sales-through-creative-marketing   © 2023 Insider Intelligence