Reimagining Retail: How Retail Media Networks Are Using Non-Endemic Ads to Keep Growing and What The Risks Are | May 15, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what's fueling the non-endemic retail media fire, how to do non-endemic advertising the wrong way, and how success is measured. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Sarah Marzano.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us:[email protected]. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-how-retail-media-networks-using-non-endemic-ads-keep-growing-what-risks   © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.