NBCU’s Linda Yaccarino on What’s Next in TV and Video Advertising
Behind the Numbers: an EMARKETER Podcast - Ein Podcast von EMARKETER
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In the latest episode of eMarketer's "Behind the Numbers," we're joined by LInda Yaccarino, chairman of advertising sales and client partnerships at NBCUniversal. In a wide-ranging conversation with eMarketer's Paul Verna, she discusses the need to reduce ad loads, the impact of new brands on the marketplace, the debate over measurement and more.
