How Do Americans Feel About Loyalty Programs? | April 17, 2019
Behind the Numbers: an EMARKETER Podcast - Ein Podcast von EMARKETER
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In the latest episode of "Behind the Numbers," eMarketer’s retail principal, Andrew Lipsman, talks about Americans attitudes towards loyalty programs. What do people want from a loyalty program? Who subscribes and who doesn’t? And what’s the impact on consumers who are part of a loyalty program?
