Does HBO Sit on the 'Iron Throne' of Content? | May 22, 2019
Behind the Numbers: an EMARKETER Podcast - Ein Podcast von EMARKETER

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In today’s episode we talk “Game of Thrones” with eMarketer account manager Alex Reidy and director of SMB sales Matt Florio, who are both fans of the show. We’re also joined by vice president of multimedia Paul Verna, who hasn’t watched a single episode. We discuss viewership numbers, the impact of "Game of Thrones" on workplace productivity, the likelihood of a mass viewer exodus from HBO and how brands have tapped into the show’s appeal.