Are Digital Marketers Ignoring Older Americans? | May 7, 2019
Behind the Numbers: an EMARKETER Podcast - Ein Podcast von EMARKETER
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eMarketer’s principal demographics analyst, Mark Dolliver, and multimedia lead Paul Verna talk about how older folks are being left behind in the digital world. How big is the digital adoption gap between younger and older Americans? At what age does digital adoption drop off? Is there an older digital audience that advertisers are overlooking?
