Episode 05: Transitioning from Behavioral Health to Interior Design & How to Build Your Niched Business

MEET THE GUEST My name is Brittanie. I reside in Central Oregon with my two awesome little kiddos, sweet husband, 2 dogs, and a cat. I have been serving interior designers as a virtual assistant since the beginning of 2017 when I started My Design Assistant after leaving my career in behavioral health. Now, we have expanded to a team of three with a growing course catalog and VDA coaching services. EPISODE HIGHLIGHTS Brittanie’s entrepreneurial journey: from banking to behavioral therapy to interior design How she took a chance and reached out to start her new journey into interior design What running a business from home with two small children is really like The moment she realized she needed to hire help for My Design Assistant How she niched down her business and built it with clarity Important Moments with Brittanie Elm: [3:00 – 5:47]: Brittanies understanding of perfectionism and where it fits/doesn't fit [11:34 – 13:05]: Pivoting from employee to entrepreneur and what led to that decision [16:25 – 27:04]: How Brittanie helps other build their niched businesses and how she built My Design Assistant [27:26 – 30:17]: The moment her husband helped her realize a big disconnect & the struggles of having a spouse making the call outs [31:18 – 35:26]: The driving force for hiring a virtual assistant [36:11 - 40:41]: The importance of market research and authenticity [42:22 - 45:14]: *FREE GIFT* Brand Identity Worksheet LINKS Download your FREE Brand Identity Worksheet and start building your niched business today - Get it HERE Follow on Instagram @btblpodcasts @thebossladyagency @mydesignassistantbusiness --- Support this podcast: https://podcasters.spotify.com/pod/show/behindthebosslady/support