The Power of Unity: Robert Cialdini Expands His Best Selling Book Influence

Robert Cialdini’s "Six Principles of Influence" have become one of the cornerstones of modern behavioral science, but now there are seven! We warmly welcome Bob back to Behavioral Grooves for an EXCLUSIVE interview to discuss how he has expanded his incredible best-selling book INFLUENCE: THE PSYCHOLOGY OF PERSUASION. The inclusion of "Unity" as the seventh principle touches on tribalism, belonging and loyalty. Bob delves into the secret of why this is relevant to all of us.